An organisation’s backbone is made up of the essential elements that define it—including its purpose, values, vision, brand and story.
Backbone elements defined
Purpose is the reason why the organisation exists—the difference it wants to make in the world.
A purpose statement goes beyond describing what an organisation does. Rather, it succinctly and powerfully captures the value of this doing to customers. An organisation that is clear about its purpose can use this understanding to make decisions consistent with its purpose and to attract and retain staff who are “lit up” by the purpose.
We have worked with many organisations and teams to help clarify and articulate their purpose.
Pynenburg and Collins
Volunteer Services Abroad
Police Credit Union
Solomon Islands IRD
Compass Health Senior Leadership Team
Every organisation has values. Many leaders recognise that making values explicit helps attract and retain the right people and promotes behaviours that help the organisation achieve its goals.
We have worked with many organisations to identify and articulate their core values. Just as importantly, we help leaders to embed the values so they are real and experienced.