An organisation’s backbone is made up of the essential elements that define it—including its purpose, values, vision, brand and story.
Backbone elements defined
Purpose is the reason why the organisation exists—the difference it wants to make in the world.
A purpose statement goes beyond describing what an organisation does. Rather, it succinctly and powerfully captures the value of this doing to customers. An organisation that is clear about its purpose can use this understanding to make decisions consistent with its purpose and to attract and retain staff who are “lit up” by the purpose.
We have worked with many organisations and teams to help clarify and articulate their purpose.
Making each day easier.
Pynenburg and Collins
Creating architecture that enhances the way people live, work, and play.
Volunteer Services Abroad
Helping people take control of their future.
Police Credit Union
Helping the police family build their financial future with peace of mind.
Solomon Islands IRD
Improving the life all Solomon Islanders.
Compass Health Senior Leadership Team
Stewardship of Compass Wellingtons' success and well-being.
Every organisation has values. Many leaders recognise that making values explicit helps attract and retain the right people and promotes behaviours that help the organisation achieve its goals.
We have worked with many organisations to identify and articulate their core values. Just as importantly, we help leaders to embed the values so they are real and experienced.