Business NZ is the umbrella organisation advocating on behalf of New Zealand’s thousands of businesses, large and small. The organisation achieves its share of attention in the public domain and has a strong record in influencing Government policies to enable prosperity and growth across the economy. In 2016 a new Chief Executive was appointed, with the brief to grow the organisation’s impact and revenue. The new Chief Executive found the organisation had no strategy and tended to operate in a largely ad hoc and reactive way as issues arose and resources were available.
Catapult reviewed existing approaches and met with managers to understand their perspectives about the challenges and opportunities facing the organisation and the wider business community. Following more detailed discussions with the Chief Executive, Catapult designed a programme of workshops for the leadership team. The programme goal was to help Business NZ disrupt itself. It needed to create a new strategic approach to how it served the business community, which in turn would require a transformation in how managers saw their role and the value they needed to contribute. Each workshop focused on a specific element of the organisation’s backbone.
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